Dreamforce 2017 - KONE

Dreamforce, the annual conference in San Francisco, opens with National Parks as this year’s theme. The intention is to bring Salesforce trailblazers experiences to life.

A giant, interactive tree is the center of KONE’s campground experience. The design illustrates how Salesforce helps technicians service their elevator and escalator equipment better. Our team’s mission was to create a virtual elevator experience, “carved out” of the middle of the tree, begins with an animation of a trailhead-themed city surrounding the tree. As the simulated elevator ascends, the content transforms from animation to 4K drone footage that takes riders through the top of the new Salesforce Tower, a dramatic conclusion to the story.

Role

Design

Animation